Fear is a Billion Dollar Industry 037
Invent a problem and then sell them the solution.
That statement is one of the most disappointing truths in our world. (At least for me it is.)
The idea that some marketing and advertising is fear based fiction makes me sick.
We are told we aren’t good enough, smart enough, safe enough, happy enough until you buy this thing!!
In this episode, Carrie and I explore a few common fear-based marketing campaigns and then attempt to crush them.
-Derek, Carrie, Amelie.
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